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Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Market Voice

TV has fundamentally changed – measurement hasn’t: How brands can get real high definition cross-channel reach results

By Andrew Gilbert - Head of Platform Strategy, Australia & New Zealand, Yahoo | Partner Content

5 December 2022 3 min read

By Andrew Gilbert - Head of Platform Strategy, Australia & New Zealand, Yahoo | Partner Content

5 December 2022 3 min read

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News Plus

SCA eyes 10% digital revenues in 2024 as podcasts pump, Hamish & Andy drive 8x radio CPMs, Listnr moves dial; non-radio national advertisers drive demand; podcast creators told ‘hit 20k or get flicked’

By Brendan Coyne - Editor

29 November 2022 6 min read

By Brendan Coyne - Editor

29 November 2022 6 min read

Deep Dive

‘Tortuous transformation’: From Suncorp to News Corp – how former CMO Mark Reinke reinvented to consumer media and cracked 1 million subscribers; new growth via AI, tech stacks, content bundling, UX and a paying younger set

By Paul McIntyre - Executive Editor

28 November 2022 9 min read

By Paul McIntyre - Executive Editor

28 November 2022 9 min read

Market Voice

Reach fans others can’t: 11.9 million reasons brands pushing beyond the 30-second spot with dynamic ads as F1, football, racing audiences soar

By Nick Bower - Sports Sales Director, Paramount ANZ | Partner Content

21 November 2022 2 min read

By Nick Bower - Sports Sales Director, Paramount ANZ | Partner Content

21 November 2022 2 min read

News Plus

Endeavour Group’s MixIn eyes $400m in alcohol ad spend, Netflix advertising tie-in, self-service platform and tighter relationships with agencies

By Sam Buckingham-Jones - Deputy Editor

15 November 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

15 November 2022 5 min read

Market Voice

I’m calling it: 2023 is the year of Out-of-Home

By Essie Wake - Chief Marketing Officer, JCDecaux Australia | Partner Content

13 November 2022 3 min read

By Essie Wake - Chief Marketing Officer, JCDecaux Australia | Partner Content

13 November 2022 3 min read

News Plus

‘Lift and shift’: News Corp’s Suzie Cardwell says publishers taking back social ad spend by ripping platform’s own formats as price inflation and influencer costs hit brands

By Sam Buckingham-Jones - Deputy Editor

8 November 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

8 November 2022 5 min read